The.F.word: January 2013

Wednesday, 23 January 2013

“Jozi Maboneng” in Elle South Africa’s January 2013 Issue Rocks!

Prepare to swoon! After a major win with the Solange Knowles cover issue in 2012, Elle South Africa continues pushing the African fashion agenda with the “Jozi Maboneng” fashion editorial spread for its January 2013 issue.

The theme being “Design from across the continent meets in Soweto, the melting pot that is a SNAPSHOT of Jo’burg life, to celebrate the true spirit of AFRICAN FASHION“

Gavin Rajah, Loin Cloth & Ashes, Taibo Bacar, Ituen Basi, Deola Sagoe, Babatunde andMarianne Fassler are just some of the African fashion brands featured in the shoot. The photography byRoss Garrett sets the tone while the styling by Poppy Evans seals the deal!

feast your eyes an alla this and some behind the scenes shots! enjoy

I die.if u didn't die then something must be wrong with you..elle team you did it again .three snaps for you!

Pumeza Mkhonza

xoxox

Tuesday, 22 January 2013

K.I.S.S-Keep It Simple Stupid

Just to show u that u can never go wrong when u stick to the classics`!! black white and denim are the future.dress these looks up or down with jewelry heels or flats!..you don't have to be an eyesore to be a stylista

Pumeza Mkhonza
xox

What is fashion?

It's not that easy to answer the question, "what is fashion?" because it means different things to different people. Fashion is an art. It's a religion. It's a job. It's a peek into a personality. It's playfulness. It's an escape or a disguise. It is a feast for the eyes. But ultimately, fashion is an individual statement of expression for each of us.French fashion designer Coco Chanel once said, "Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening."It's true. Fashion isn't defined solely by our clothing choices, but is also conveyed through the way we carry ourselves, our personalities and our views of the world.At its most fundamental (and straight from the dictionary), fashion is simply the prevailing style or custom, as in dress or behavior.So, who exactly answers the question "what is fashion"? Who decides what's fashionable and what isn't? What's in or what's out?